An Attractiveness Evaluation of Picture Books Based on Children's Perspectives

In the contemporary publishing market, changes in publishing formats have provided diverse reading experiences and have attracted readers’ interest and attention. Accordingly, the objective of this study is to examine various design forms of picture books and identify the emotional preferences and attractiveness factors for children. Miryoku Engineering is an intelligent system to explore how consumers select picture books and their corresponding reading experiences, determine the attractiveness of picture books, and understand the qualitative attractiveness factors by using a quantitative method. The results of this study show how various picture book forms appeal to children, and it can provide a reference for designing and selecting picture books.